Wednesday, May 19, 2010

Are Charity Fundraisers Spying on You?


My wife Christina has been involved in raising fund for various charities and nonprofits for years. She enjoys the work and the rewards that go with helping others.

In the last couple of years, as the stock markets have swooned, the call for people like Chris to help has grown, as the demand for services grows but the resources available shrink. Non-profits are turning to all sorts of new methods to try to find donors, including some methods that the new data mining techniques allow.

This article from Smart Money talks about some of the ways that nonprofits are using data gleaned from a variety of different sources to help nonprofits.


Are Charity Fundraisers Spying on You?

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