Ironic story in yesterday's Financial Times.
Apparently the Japanese government has hit upon a novel way to sell its bonds:
A high-profile advertising campaign to persuade millions of small-time investors to buy the country's sovereign debt has gone for raw sex appeal: "Women have a thing for men who own JGBs!! . . . right!?"
Owning bonds might not be everyone's idea of the way to a woman's heart but, according to the finance ministry advert, women prefer men who invest in solid government debt because they are sensible investors.
Of course, when you are offering yields of 0.4% on 5 year notes, and 1.2% for 10 years (which is what JGB's yield), you have to come up with something new!FT.com / UK - The best a man can get: Japan's government bonds given hard sell
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